Video installation for Salesforce Tower, San Francisco (2025)


5-minute digital video (looped)


Commissioned by Salesforce Tower and BXP,

In collaboration with Jim Campbell Studio

Commissioned for the LED display atop Salesforce Tower, the tallest building in San Francisco, this video work recasts California’s coastal environments as shifting terrains where perception bends through light, scale, and digital intervention. The piece layers ocean horizons, blooming fields, and distorted traces into a sequence that hovers between the utopic and the dystopic. Within this transformed landscape, cliffs appear to split beneath shifting skies, fragments of ash drift across the ocean air, and familiar scenes take on a spectral intensity.

Projected across the Tower’s 1,070-foot structure, whose 11,000-LED installation can be seen from up to fifty kilometers away, the imagery sheds its photographic origin and becomes something else: a luminous skin oscillating between the natural and the synthetic. The Tower, an emblem of corporate modernity, transforms into a temporary landscape, a site where image overtakes architecture and the boundaries between environment, simulation, and monument begin to dissolve. The work reflects on how technology reshapes our experience of nature and scale, transforming perception into spectacle and landscape into afterimage, a fleeting meditation on perception and the instability of the real.

[Drone documentation courtesy of Duncan Sinfield.]